Can SU7 rewrite the new energy market pattern as Lei Jun expects?

 　　Can SU7 rewrite the new energy market pattern as Lei Jun expects? Xiaomi SU7 has shown the potential to rewrite the pattern of the new energy market, and the underlying logic is to reconstruct the value standard with ‘technology universal’ and create differentiation barriers with ‘ecological synergy’.

　　Lei Jun’s expectation of SU7 is not simply the pursuit of sales breakthroughs, but through the concept of ‘technological affirmative action’ to reshape the rules of the industry.SU7 to entry-level prices to provide high-level intelligent driving, 800V high-pressure platform and other core technologies, the essence of the original belonging to the high-end models of the configuration of the decentralisation of the strategy directly impacted on the pricing logic of the traditional car companies.

　　Xiaomi’s ‘people, car and home ecosystem’ strategy has achieved a key landing on SU7, forming a competitive advantage that is difficult to replicate. SU7 is seamlessly interconnected with Xiaomi mobile phones, smart homes and other devices, allowing users to control their home devices from the car, and also feeding mobile phone computing power to the car.

　　SU7’s success is also reflected in the depth of insight into user needs and rapid response. Lei Jun put forward the ‘user co-creation’ model throughout the entire process of product definition, from the early millet community to collect opinions, to the mass production of 500 internal test drive through the continuous iteration. When the market is still discussing ‘software-defined car’, Xiaomi has proved the possibility of ‘user-defined car’ with actual cases.

　　The competition in the new energy market has entered a deep-water zone, and it is difficult to establish a long-term advantage by simply relying on hardware stacking or parameter leadership, and the SU7’s explosive phenomenon reveals that crossovers have the ability to reshape the industry when technology accumulation, ecological integration and user operation form a synergy.

　　Can SU7 rewrite the new energy market pattern as Lei Jun expects? With Xiaomi’s continuous efforts in charging network, model matrix and global layout, SU7 and its subsequent models may accelerate the market’s leap from ‘electrification’ to “intelligence” and ‘ecology’. The SU7 and its subsequent models will accelerate the market from ‘electrification’ to “intelligentisation” and ‘ecologisation’.

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