From the launch to the actual drive: what makes Xiaomi SU7 stir up the new energy vehicle market?

 　　From the conference to the actual drive: millet SU7 by what to stir the new energy car market? When Lei Jun shouted ‘for the best-looking sedan within 500,000’ at the launch of Xiaomi SU7, the long-awaited storm in the automotive industry was destined to sweep the market, and Xiaomi SU7 redefined the rules of competition in the new energy track with its hardcore strength.

　　In the field of performance, SU7 breaks the traditional cognition with the posture of ‘performance beast’. The dual-motor four-wheel drive version accelerates to 100 kilometres in just a few seconds, and its power output is comparable to that of a million-grade fuel supercar. Equipped with the 800V high-voltage platform and self-developed battery management system, the large-capacity battery can achieve fast replenishment while maintaining long range.

　　Intelligent level, SU7 shows the unique advantages of millet ecological, so that voice interaction is as natural as breathing. When the user says ‘go home’ command, the vehicle will not only plan the optimal route, but also automatically turn on the air conditioning at home, adjust the lights, truly realise the ‘human car home’ seamless interconnection, is the traditional car companies difficult to copy the moat.

　　Pricing strategy, millet again show ‘price butcher’ character. The standard version of the price of 200,000 at the beginning of the price, with a limited time gift of electric tail, car refrigerator and other benefits, the formation of a powerful cost-effective shockwave, so that competitors in the same class is caught in a dilemma: follow up on the price reduction is compressed profits, to maintain the original price of the loss of customers.

　　The market response confirms the precise positioning of Xiaomi, a large number of ‘Mi fans’ from mobile phone users into car owners, they not only recognise the product performance, but also value the depth of binding with the Xiaomi ecosystem. This migration of brand loyalty has built a natural barrier for SU7 to resist the impact of competitors.

　　From the launch to the actual drive: what makes Xiaomi SU7 stir up the new energy vehicle market? Xiaomi SU7 has proved that the competition for new energy vehicles has upgraded from a single parameter competition to a comprehensive competition of ecology, experience and brand. When Lei Jun said at the conference that ‘the era of intelligent electric vehicles, Xiaomi has come’, the change in the industry triggered by SU7 has just begun.


https://qipeiying.com/xiaomi/actual-drive-xiaomi-su7.html

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