Lei Jun bets on ‘mobile intelligent space’: can Xiaomi SU7 become a ‘catfish’ in the intelligent tram market?

 　　Lei Jun bet on ‘mobile intelligent space’: millet SU7 can become a smart tram market ‘catfish’? Lei Jun to ‘mobile intelligent space’ as the core concept to build millet SU7, is a ‘catfish’ position to stir the intelligent electric car market. Not only breaks the logic of competition of traditional cars, but also forces the industry to accelerate to intelligent, ecological transformation.

　　Xiaomi SU7’s ‘catfish effect’ is first reflected in the subversive nature of the technology universal. When the industry is still piling up hardware parameters, SU7 will focus on user-perceivable innovation. Intelligent cockpit equipped with Qualcomm Snapdragon chip and Surge OS system, to achieve seamless interconnection of mobile phones, tablets, smart home, the user can even control the home air conditioning, curtains in the car.

　　Xiaomi’s ‘people, car and home ecosystem’ strategy has been fully implemented in SU7: the car system is deeply adapted to 5000+ Xiaomi apps, supports 1000+ Mijia devices to get into the car without any feeling, and the rear expansion screen can be linked to third-party devices such as the iPad. More than 60% of SU7 users synchronously purchased Xiaomi smart home devices, and the use rate of interconnection between the car machine and Mijia devices reached 90%, confirming the far-reaching impact of ecological synergy on user decision-making.

　　At the level of user experience, SU7 accurately hits the user’s pain points. From the semi-hidden door handle to solve the freezing problem, to the 5.35 square metres panoramic canopy design of sun protection and heat insulation, to the Boost Mode customised driving mode, the details of the ‘user thinking’.

　　Lei Jun bets on ‘mobile intelligent space’: can Xiaomi SU7 become a ‘catfish’ in the intelligent tram market?SU7’s entry into the market has triggered a chain reaction: brands such as Azure and Ask have urgently adjusted their pricing strategies, traditional car companies have accelerated their intelligent transformation, and the entire market has been forced to jump out of its comfort zone. The Lei military SU7 proved that the competition of intelligent electric vehicles is not only the competition of power and range, but also the competition of ecological integration ability and the depth of user experience.


https://qipeiying.com/xiaomi/catfish-intelligent-tram-market.html

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