Lei Jun’s ‘bitter but cool’ car: how SU7’s 230 days rewrote the rules of new energy?

 　　Lei Jun ‘car-making bitter but cool’: SU7 230 days how to rewrite the new energy rules? From the start of the project to the delivery of the first car, millet with a very short period of time to complete a subversion of the traditional logic of the car, behind the technical attack, user insight and ecological synergy of the triple force, together rewrite the rules of the industry.

　　The traditional car often follows the linear path of ‘technology precipitation – product verification – market promotion’, while millet SU7 choose to ‘user demand forced technological innovation’ reverse thinking into. Lei Jun team knows that the competition in the new energy market has shifted from ‘range’ to ‘comprehensive experience’, so the focus of R&D is on the scene of the strongest user perception, and this kind of ‘vehicle + cloud’ synergy has redefined the concept of ‘vehicle + cloud’. This ‘vehicle + cloud’ synergy has redefined the standard of energy supplement experience.

　　Xiaomi will consumer electronics experience transplanted to the automotive industry, with the ‘software defined hardware’ idea to reconstruct the product logic. SU7 intelligent cockpit equipped with self-developed surging OS system, to achieve seamless interconnection of mobile phones, car, home equipment, the user can be in the car directly control the air conditioning, lighting, or call the mobile phone application to deal with the work, breaking the traditional ‘delivery of the car’, the user’s experience in the automotive industry, the user’s experience is very important. Breaking the traditional car ‘delivery that is stereotypes’ limitations.

　　The bottom line of rewriting the rules also comes from the depth of Xiaomi’s integration of the supply chain. Lei Jun knows that the competition for new energy vehicles is essentially a competition for supply chain efficiency. Xiaomi with the scale advantage of the consumer electronics field, and batteries, chips, sensors and other core suppliers to establish a joint research and development mechanism, will be customised demand embedded in the production process.

　　Lei Jun’s ‘bitter but cool’ car: how SU7’s 230 days rewrote the rules of new energy? The launch of SU7 is not only the success of a car, but also an experiment on ‘how to reshape travelling with science and technology’ – it proves that when users’ mindsets, behaviours and behaviours are changed, it is not just a case of ‘how to reshape travelling with science and technology’. SU7 is not only a successful car, but also an experiment on ‘how to use technology to reshape mobility’ – it proves that when the user’s mindset, technological self-research and ecological synergy form a synergy, the latecomers can also rewrite the rules.

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