Lei Jun’s late-night test drive of SU7 has attracted heated debate: what user thinking is hidden in this ‘best car within 500,000’?

 　　Lei Jun’s late-night test drive SU7 attracted heated discussion: this ‘500,000 within the best car’ hidden which user thinking? Lei Jun’s late-night test drive of millet SU7 is not only a product display, but also a deep interpretation of user thinking. When this ice-blue dual-motor version of the SU7 arcs on the track, behind it is Lei Jun’s accurate grasp of user needs.

　　Lei Jun positioned SU7 as ‘the best-looking and smartest sedan within 500,000 yuan’, and this ‘precise positioning’ strategy directly hits the user’s psychology. Traditional luxury brands often take ‘high-end’ as the threshold, but SU7 breaks the norm with ‘performance universal’. Dual motor version of zero hundred acceleration 2.78 seconds, power response comparable to million-class supercar, but the price is down to 300,000 range.

　　Lei Jun did not stop at parameter stacking, but will combine performance with daily scenes: track mode needs to be unlocked by the exam, not only to meet the needs of geeky players, but also to avoid the misuse of ordinary users, this ‘professional but friendly’ design is a deep understanding of the needs of the user stratification.

　　The intelligent ecology of SU7 shows Lei Jun’s thinking about the integration of the ‘human car and home’ scene. When AiClassmates reminds the car that ‘the charging pile has been booked, and whether to turn on the air conditioning in the living room’, the car is no longer an isolated vehicle, but an extension of the family ecosystem, and the details of SU7’s design seem to be ‘inconspicuous’, but accurately solves the real pain points of the user’s daily use of the car. The SU7’s detailed design may seem insignificant, but it precisely solves the real pain points of users’ daily use of the car.

　　Lei Jun’s late-night test drive of SU7 has attracted heated debate: what user thinking is hidden in this ‘best car within 500,000’? Lei Jun personally accompanied the test drive in the rain, explaining the three-motor system move, but also the user thinking penetrated to the service level. Lei Jun has led millet with ‘user-perceivable innovation’ to reconstruct the logic of competition, from the ecological construction to the details of the service, which may be the core logic of Lei Jun car.

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