Xiaomi SU7 metamorphosis, Lei Jun team paid what unknown efforts?

 　　What unknown efforts has the Lei Jun team put into the metamorphosis of Xiaomi SU7? Lei Jun’s team poured unimaginable effort into the transformation of Xiaomi SU7, from strategic decision-making to technical attack, from user insight to detail polishing, each step is cohesive with the determination to break the boat.

　　Lei Jun once bluntly said that ‘building a car is the last major venture of his life’, for which he almost bet all the reputation and resources. In the early stage of the project, he led the team to shut down for several months, visited industry experts, and finally made a final decision to invest a huge amount of money. Lei Jun did not choose a conservative strategy, but adhere to the ‘technology for all’ concept, the high-end configuration down to the mainstream price band.

　　Lei Jun team to overcome the integration of die-casting technology, they research their own equipment, materials and processes, and ultimately achieve the world’s leading clamping force and material strength; in order to optimise the chassis tuning, Lei Jun personally drove a long distance in the test car, the team is every shock absorption, steering feedback fine-tuning.

　　The depth of user needs is another key. Lei Jun himself test-drove a large number of models and wrote test-drive notes, so the detailed design of SU7 is full of temperature: mobile phone holder, wireless charging, emergency flashlight storage and other seemingly minor functions, in fact, accurately hit the user’s pain points.

　　Xiaomi SU7 metamorphosis, Lei Jun team paid what unknown efforts? The Lei Jun team’s efforts are essentially a narrative of courage and perseverance. There is no shortcut to building a car, but the road closer to the user can be shorter, ultimately allowing SU7 to break out from the scepticism and become a new benchmark in the smart electric car market.

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