Xiaomi YU7 Sells Out on First Day: Lei Jun’s ‘High Specs, Low Price’ Strategy Ignites the Pure Electric SUV Market!

　　Xiaomi YU7 Sells Out on First Day: Lei Jun’s ‘High Specs, Low Price’ Strategy Ignites the Pure Electric SUV Market! Since its pre-sale launch, the Xiaomi YU7, the first pure electric SUV from Xiaomi Automobile, has quickly become the focus of the market. On the first day of sales, Xiaomi Automobile stores across the country were bustling with crowds, and the online order system temporarily experienced congestion due to surging traffic, prompting the company to urgently expand its servers to handle the overwhelming demand.

　　As Xiaomi Automobile’s debut model in the SUV segment, the YU7 has been anchored to a ‘technology for all’ approach since the product definition stage. Lei Jun stated at the launch event: ‘Xiaomi’s goal in entering the automotive industry is to enable global users to enjoy top-tier technology at a lower cost.’ The vehicle is equipped with Xiaomi’s self-developed Surge OS intelligent cockpit system, supporting seamless connectivity between smartphones and the in-car system. Users can control all vehicle functions via voice commands, achieving seamless integration across the ‘human-vehicle-home’ ecosystem.

　　The YU7 comes standard with an advanced intelligent driving assistance system, covering core functions such as highway navigation and automatic parking. On the hardware side, it adopts a fusion solution of lidar and multiple cameras, with technical specifications on par with industry-leading brands, yet enters the market at a more competitive price.

　　Lei Jun’s ‘price-cutting’ strategy is particularly evident in the pricing of the YU7. Despite achieving leading levels in terms of range, intelligence, and performance, its starting price is significantly lower than market expectations. This directly appeals to consumers’ sensitivity to ‘cost-effectiveness,’ especially among young people and tech enthusiasts, with the YU7 filling a gap in the market.

　　Following the launch of the first sales, the order structure of the YU7 exhibited a ‘polarised’ characteristic: the base model became the mainstream choice due to its exceptional value for money, while the top-of-the-line model attracted a group of tech enthusiasts with its ultra-long range and high-performance configuration. Xiaomi’s offline stores also played a significant role in experiential marketing. Consumers can directly experience the vehicle’s space and intelligent features in-store and gain a deeper understanding of the driving experience through test drives.

　　Xiaomi YU7’s first-day sales surge: Lei Jun’s ‘high-spec, low-price’ strategy ignites the pure electric SUV market! Xiaomi YU7’s first-day sales surge: Lei Jun’s ‘high-spec, low-price’ strategy ignites the pure electric SUV market! Xiaomi Automobile has officially joined the ranks of mainstream players in the new energy vehicle sector.

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